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When Client Says “Sara Knows me better than I know myself”

Rebranding Jessica’s Online Presence

Client Background & Initial Needs

When Jessica came to us, her LinkedIn profile presented several branding gaps common among healthcare professionals entering the consulting space. While her banner included a relatable image of her dog—creating warmth and personality—it lacked the visual and verbal cues necessary to be perceived as a serious legal nurse consultant.

Upon initial review, her profile had:

  • No clear call to action
  • No link to a website
  • No clarity around her offers or services
  • Online presence needing authenticity and credibility
  • No clarity around her offers or services
  • No logo or branding assets
Book Appointment

Why She Hired Us

Jessica hired us to bring clarity, professionalism, and purpose to her brand. She wanted to confidently enter the LNC space with a strong digital presence and a message that resonates with law firms and legal teams.

Our goals were to:

Brand and Business Consultation

Conduct in-depth brand and business consultation to uncover her mission, values, and niche

Compelling Brand Identity

Establish a compelling brand identity and design a logo that represented her unique style

Visually Appealing Banner

Create a visually appealing banner with targeted messaging, incorporating her ideal audience, offerings, and value proposition

LinkedIn Headline & Summary

Rewrite her LinkedIn headline and summary to reflect her expertise, intention, and professionalism

Bring clarity, professionalism, and purpose to her brand.

Proven Results

Our Strategy & Services Provided

We offered a river of services that flow seamlessly to enhance Jassica’s brand’s digital presence.

Customized Brand & Business Strategy

  • Clarified her “big why” and ideal client
  • Refined her service offerings
  • Provided competitive positioning guidance
  • Highlighted often-overlooked niche expertise

LinkedIn Messaging & Light Optimization

  • Customized profile messaging
  • Projection of industries Jessica can serve
  • Light searchability enhancements

Content Creation Support

  • Designed a few custom LinkedIn templates showcasing her expertise
  • Provided direction for how to post with strategic positioning
  • Helped identify messaging themes that align with her brand voice

Visual Identity & Branding Awareness

  • Created banner visuals using:
    • Stethoscope + Scales of Justice
    •  Minimalistic bubble design for a clean look
  • Updated profile photo (minor Photoshop edits)
  • Maintained a professional tone across visuals

Major Impact

0

Profile views in the first hour

0 x

Her usual traffic

profile-before (1)Profile-after (1)

Visuals and Story Telling

Branding is not just about design—it’s about visually communicating why you’re the right choice. Behind the scenes, we introduced symbolic imagery—most notably, a stethoscope icon intertwined with the scales of justice—a visual metaphor that tied her nursing background directly to her legal consulting work. This single image became the cornerstone of her brand identity strategy.
  • Incorporated 15–17 graphic elements into her new banner design.
  • Maintained visual balance and simplicity, ensuring the design remained elegant.
  • Aligned the branding across her linkedin profile.
  • Embedded clear, compelling selling points throughout design.

Results

Additional Highlights

Rehired us for additional projects
Positive feedback and trust built:
“She knows me better than I know myself.”
Results reflected in her testimonial
“We got rehired, currently doing a few other projects with Jessica”

Results of Our Business Strategy & Branding

Outcomes Jessica Experienced:

Increased LinkedIn engagement
Gained more networking opportunities with aligned professionals
Profile became easier to find due to optimization
Clarity on ideal client, services, and digital presence
Developed a clearer sense of sales pitch
Gained tools for campaigns, outreach, and promotions

Hear It From Our Clients

,,

Sara did a wonderful job working on my Linkedin profile and marketing. She is kind, caring and listens on how to grow my business and how to market it. She was able to come up with an awesome plan that fits who am I and how to market it on Linkedin. She offers a great deal on her services and she always delivers with high quality! I would give a 100 stars rating! Highly Recommended!
Jessica Tonia