Bluish-Grays to Grace: Finding Serenity Beyond the Shoreline
Rebranding Maureen’s Online Presence
Client Background & Initial Needs
Maureen came to us seeking stronger online engagement and a more refined digital presence. Her main concerns included a lack of clear branding on her LinkedIn profile, an unclear unique selling proposition, and minimal audience interaction with her content. Despite her talent and authenticity, her online platforms weren’t effectively reflecting who she was or what she offered.
Upon reviewing her LinkedIn and website, we identified several key issues:
- Selling points lacked clear communication.
- Lacked strategic branding for guidance.
- Her website had low traffic and weak calls to action.
- Her content, while meaningful, wasn’t positioned for engagement.
Our Strategy & Services Provided
To address these gaps, we were hired to support Maureen with:
Content Writing
Content writing tailored to her audience and voice
Business Strategy
Business strategy sessions to clarify her messaging and positioning
Marketing Guidance
Marketing guidance with a focus on brand visibility
Rebranding
Rebranding across digital platforms
LinkedIn Profile Optimization
LinkedIn profile optimization, including a customized strategy to align with her goals and tone
Boosted patient retention and increased online visibility.
Major Impact
0
Profile views in the first hour
0
x
Her usual traffic
Visual Identity & Brand Presence
Maureen’s original LinkedIn banner was minimalistic yet elegant—clean and professional, but it didn’t fully express her brand personality. Our objective was to preserve that sense of elegance while infusing her brand vibe: ocean serenity. This calming, inviting energy is not only part of who Maureen is but also a vital part of the experience she offers her clients.
To achieve this, we:
- Incorporated 15–17 graphic elements into her new banner design.
- Maintained visual balance and simplicity, ensuring the design remained elegant.
- Aligned the branding across her linkedin profile.
- Embedded clear, compelling selling points throughout design.
Visual Storytelling that Reflects Inner Clarity
From color palette to typography, graphic textures to symbolic icons—every design element was thoughtfully created to reflect Maureen’s values of clarity, trust, and transformation. This unified visual system ensures her brand communicates confidence, calm, and purpose at every touchpoint.
Business Strategy & Content Positioning
Maureen also took part in a strategic business session with us, where we guided her through how to effectively position her content and communicate her value. During this session, we introduced her to the fundamentals of copywriting—how it differs from blogs, articles, and social media posts—and how each format serves a unique purpose in audience engagement.
We also worked with her to:
Craft more intentional calls to action (CTAs) to drive lead generation
Clarify how to speak to her audience's needs through messaging
Understand the psychology of positioning and how to align tone, visuals, and language
Hear It From Our Clients
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I need help with my Linkedin profile—but I didn't want to lose my authentic self.
Sara is a branding strategist who turns purpose and personality into a powerful online presence.
Sara is a branding strategist who turns purpose and personality into a powerful online presence.
Maureen Metzger